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Latest Top (3) News
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Grads often unprepared for todays working world, survey says
Fortune/CNN reports that recent college grads and the Class of 2012 might not be as ready for the working world as they think,according to senior managers and C-suite executives polled for a recent study on behalf of the architectural firm Woods Bagot.
Fri, 03 Feb 2012 00:00:00 EST
Avoiding words that the media hate
Tom Gable, APR, Fellow PRSA, talks about the lazy PR writers lexicon and how to avoid sounding like other news releases by using the same language. Think about solid differentiation, positioning, compelling ideas, supporting evidence, data and outside validation. He provides examples from a languid writer to show how to turn a topic into a more interesting story with strategic thinking.
Wed, 01 Feb 2012 00:00:00 EST
For its centennial, Girl Scouts encourages ambition
To mark its 100th anniversary, Girl Scouts of the USA is shifting from its usual tack of recruiting members and raising funds to a new marketing technique that puts a larger cause ahead of an organizations needs, The New York Times reports.
Wed, 01 Feb 2012 00:00:00 EST
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| Barbara Hernandez pens chapter in new book, Manager's Guide to Marketing, Advertising, and Publicity (McGraw Hill).
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