Conference Agenda

9:30 – 10:00 am
Registration Opens

10:00 – 11:00 am
Opening Keynote: The Edgewater Story
Amy Supple, Sr. VP and COO, The Edgewater

11:00 – 11:45 am
The Proof is in the Research: Using Customer Feedback to Make Better Decisions
Cathy Carlson, Chief Marketing Officer, Digsite

12:00 – 12:45 pm
Keynote Lunch: Telling The Wisconsin Story One Episode At a Time
Arthur Ircink, Founder and Executive Producer, Wisconsin Foodie

1:00 – 2:30 pm
Afternoon Breakout Sessions (Choose 1 track during registration)

Track 1: Main Track
1:00 – 1:45 pm: Social Speed Sessions
Building Engaging Content Beyond Clicks, Likes and Shares, Sarah Curry, Senior Social Media Strategist Stephan & Brady

1:45 – 2:30 pm: Media Panel: The Do’s and Don’ts of Pitching Your Story
Kate Bast, Editor in Chief, BRAVA Magazine 
Alyssa Mitchell, Managing Editor, Cheese Market News
Eric Franke, Anchor, WISC-TV News 3
Judy Newman, Business Reporter, Wisconsin State Journal

Track 2: Advanced Professionals (15+ years of experience)
1:00 – 1:45 pm:
Making and Facilitating Better Choices for Your Team and Your Company
Stefanie Norvaisas, Director of Research & Design Strategy, Design Concepts

1:45 – 2:30 pm: Get More Done: Managing and Leading Trusting Teams
Roger Wolkoff, Author and Motivational Speaker 

2:45 – 3:30 pm
Closing Keynote: Doing it all: How to Prioritize Your Life and Your Work
Alonzo Kelly, Kelly Leadership Group

3:30 – 5:30 pm
Cocktail Networking at Augie’s Tavern, The Edgewater (Cash Bar)