Conference Speakers

Here’s the list of presenters who will speak at PRO Day 2017.



Arthur Ircink, Founder and Executive Producer, Wisconsin Foodie

Arthur Ircink is the man behind the scenes at Wisconsin Foodie. From shooting and editing to underwriting and social media, Arthur is responsible for what you see on TV and Online. With a bit a nativity, hard work, passion and an entrepreneurial spirit the concept for Wisconsin Foodie was inked on a bar napkin in late 2007. The hope was to capture the enthusiasm of national food shows and create a show that was all about the rich “local”food stories from Wisconsin. Connect


Alonzo Kelly, CEO, Kelly Leadership Group

A dynamic Executive Coach, Best Selling Author, and Radio Host, Alonzo Kelly is quickly gaining international and global attention as a premier consultant, strategist, and coach. Alonzo is recognized as one the nation’s leading experts on leadership development, strategic planning, and professional goal achievement. He has co-authored two best-selling books with legendary leadership expert Brian Tracy and Jack Canfield of the Chicken Soup for the Soul series. He has appeared on America’s Premier Experts which airs on major networks across the country including ABC, NBC, CBS, and FOX. He holds a bachelor’s degree in Accounting, 3 master’s degrees including Public Administration, Human Resource & Labor Relations, and Business Administration. Connect


Cathy Carlson, Chief Marketing Officer, Digsite

Cathy Carlson is the Chief Marketing Officer at Digsite, a fast-growing consumer insights platform, where she gets to blend her love of marketing with her passion for customers. Prior to working at Digsite, Cathy spent the last 25 years leading marketing and customer experience initiatives at organizations ranging from large telecommunication and insurance companies to start-up SaaS companies. Connect


Sarah Curry, Senior Social Media Strategist, Stephan & Brady

Sarah Curry is a social media account supervisor for Stephan & Brady, specializing in consumer engagement and crafting social narratives. She works to uncover strategic engagement opportunities that drive business results. Prior to working at Stephan & Brady, Sarah was a senior account executive in digital strategy at Edelman in Chicago, IL where she worked on consumer-facing global brands. Stephan & Brady, Inc. Connect


Kate Bast, Editor in Chief, BRAVA Magazine

Kate Bast is the Editor in Chief behind Madison’s most successful women’s magazine, BRAVA. She has more than 20 years of editorial and leadership experience at a variety of publications including–Milwaukee Home, Wisconsin Trails, and Milwaukee Magazine, among others. Connect


Alyssa Mitchell, Managing Editor, Cheese Market News

Alyssa Mitchell oversees the daily operations of the editorial office at Cheese Market News, a weekly newspaper for the cheese and deli industry. Alyssa has a degree in news editing from the E.W. Scripps School of Journalism at Ohio University. Prior to joining Cheese Market News in 2008, Alyssa worked at The Gazette, a group of community newspapers in Gaithersburg, Md. and served as a copy editor for the news department of the Advisory Board Company, a health care strategy firm in Washington, D.C. Connect


Stefanie Norvaisas, Director of Research & Design Strategy, Design Concepts

For the last decade Stefanie has led a multidisciplinary team in applying methods from the social sciences to support the business of innovation. She develops research and design strategies that inform new brand, retail and product strategies for clients in the U.S. and worldwide. Prior to joining Design Concepts in 2003, Stefanie was the Director of Research at Doblin Inc. She holds a bachelor’s degree in Cultural Anthropology from the University of Wisconsin-Madison. Stefanie also recently presented at SXSW Conference in Austin, Texas. Connect


Roger Wolkoff, Author and Motivational Speaker

Roger helps leaders and organizations discover how authenticity improves communication, ups productivity, and positively influences culture. His past career adventures include project management, business analysis, team building, leadership, marketing, technical support, training, and sales at companies like CUNA Mutual Group and American Family Insurance. He has an MBA from Edgewood College, a Masters Certificate in Project Management from the University of Wisconsin – Madison, and a BA in Political Science from the University of Rochester. Connect