January 2018

PAST EVENT: January 17, 2018

In the thick of the eat/shop/buy/stay local movements, the Dane County Regional Airport (DCRA) created the fun and timely FLY LOCAL! campaign to encourage travelers to fly out of Madison instead of other regional “big box” airports. Along with its creative agency, DCRA developed a theme, outdoor billboards, print ads, online ads, radio ads, and social media, as well as the creative campaign’s “spokesperson” – a flying cow. Join our January Luncheon to learn all about this campaign, its successes and key takeaways for executing campaigns locally