Note: We meet from 11:45 a.m. - 1 p.m. the third Thursday of every month except July and October at the Hilton Hotel downtown for a professional development lunch.
Next meeting: Thursday, Feb. 16
TOPIC: Trends in Public Relations: 2012 and Beyond
Three of our industry's must-know professionals will share their diverse takes on the trends and events sure to shape public relations in the coming months:
Dana Arnold, APR, is director of PR and social media for Heibing. An expert in strategic public relations, Dana has worked in media relations, product launching, event management and crisis communications. She's a veteran of agency life, developed two boutique practices of her own, and has worked with a variety of national consumer and B-to-B brands.
Harvey Briggs, director of disruption for his firm, OBX Thinking, has won almost every major award in advertising and has been named a creative All-Star by Adweek magazine. He is an expert with years of experience in communications, advertising and marketing who has developed integrated campaigns for national, regional and local brands. He speaks regularly to groups and conferences on branding, innovation and creativity.
Marivic Valencia founded her own firm, ValenciaPR, which specializes in media and blogger relations with an emphasis on social media analysis, strategy and execution. Before that she held management positions within broadcast, technology and finance sectors. She serves on the board of the Madison Social Media Club and co-manages Social Media Breakfast-Madison.
WHEN: Thursday, February 16; Registration begins at 11:45 a.m.; Lunch is served promptly at noon.
WHERE: Hilton Hotel, 9 East Wilson Street, Madison
PARKING: If you choose to drive, park in the Hilton's parking ramp if at all possible. We will provide you with a paid voucher for parking when you sign in at the luncheon.
COST: $20 for members, $30 for guests and $10 for students. You may pay via PayPal at www.prsamadison.org, or by cash or check at the door. If you pay via PayPal, please be sure to ALSO respond to this email so we have an accurate head count.
MENU: Green Chili Beef Burritos over Spanish Rice OR Vegetable Burritors over Spanish Rice
Please let us know if you would like the BEEF or the VEGETABLE Burritos, or if you have other dietary restrictions. All meals come with salad, dessert and coffee/tea.
RSVP: Please respond to this email mary@cherrystreetagency.com no later than noon on Tuesday, February 14, indicating that you are attending. Cancellations are also due by noon Tuesday, February 14, or you will be billed for your meal.
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Non-PRSA event:
In conjunction with the Wisconsin Newspaper Association, the Madison Pro Chapter of the Society of Professional Journalists is sponsoring a discussion about nonprofit media on Feb. 23 at 10:30 a.m. at the Madison Marriott West, 1313 John Q Hammond Drive, Middleton. The event will be prelude to the WNA annual convention, which runs Feb. 23-24.
“NonProfit News: What You Need to Know About ‘Free’ Media” will be moderated by UW-Madison journalism ethics professor Stephen J. Ward and feature representatives of the Wisconsin Center for Investigative Journalism, Wisconsin Reporter, and the Center for Media and Democracy. It will give the nonprofit news organizations a chance to explain what they do and it will give news editors and publishers an opportunity to ask questions of the groups.
WNA and SPJ members, and other members of the media, are encouraged to attend.
The event is free and open to the public.
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2011 Monthly Professional Development Speakers
January: John Kalter, attorney with Godfrey & Kahn, explored the Digital Dangers of Social Networking
February: John Smalley, editor of the Wisconsin State Journal, discussed what PR pros should know about the new landscape of the online news world.
March: Mike Flaherty, President of Flaherty & Associates and PRSA-Madison's 2010 Communicator of the Year, presented what PR lessons we can learn from Wisconsin Governors.
April: Aaron Doeppers, National Director of State Policy and Advocacy for the U.S. Programs of Save the Children, discussed the role of PR pros to help win the hearts and minds -- selling ideas, not products or services.
May: Senator Jon Erpenbach (D-Waunakee) discussed his role in managing the media spotlight during the Senate Democratic Caucus' trip to Illinois while trying to prevent a vote on Governor Walker's collective bargaining bill.
June: WISC TV Station Manager Tom Bier (the first recipient of the UW Center for Journalism Ethics' Wisconsin Commitment to Journalism Ethics award) presented on journalism and communications in the age of social media.
August:Wisconsin Public Radio host Joy Cardin.
Each weekday, people all over Wisconsin spend their morning with Joy as she interviews newsmakers and thought leaders on a huge range of timely state, national and international topics. Join us to hear about how a three-hour call-in show is produced each day, how topics and sources are selected and how the longstanding program has become even more engaged with its audience through social media.
September: Panel - Managing Bad News: How to communicate sensitive information internally and externally
Every PR pro loves securing great publicity and delivering good news to stakeholders. But reality dictates there will be bad news to manage along the way. How can you plan for and manage internal and external communications surrounding a corporate reorganization, a product boycott, an issue seemingly beyond your control? And how has the immediate sharing of information via social networks impacted our world? An all-star Madison PRSA panel delivered best practices and stories from the trenches:
- David Giroux, Executive Director of Communications and External Relations, UW System
- Paul Pitas, APR, Director of Public Relations and Corporate Communications, Culver Franchising System
- Anne Smith, APR, Account Executive, C. Blohm & Associates
November: Andy Wall, president of KW2, discussed ways to discover and apply creative thinking in our work.
December: Jason Weaver, founder and CEO of Shoutlet, talked about social media.
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Follow us on Twitter, @PRSAmadison
Missed this month's meeting? Search #PRSAmsn on Twitter for snip bits and notes from our monthly development luncheons.
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Monthly Luncheons
PRSA-Madison hosts professional development meetings the third Thursday of each month. We meet at the Hilton Hotel at 9 East Wilson St., with registration starting at 11:45 a.m., lunch at noon and the presentation from 12:15 - 1 p.m. The cost is $20 for PRSA members, $30 for non-members and $10 for students.
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| PayPal Payments
We accept PayPal payments for lunches up until 9 a.m. the day of the luncheon. If paying online, RSVPs and lunch selection choices must still be made via e-mail by the deadline listed in the meeting information portion of this web page. Please note a small additional fee is added for PayPal processing.
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