reach for the stars

Alchemy Awards


The Alchemy Awards are a critical to our organization. It's the one time a year we can recognize the amazing pubic relations work done by our local professionals. A few months ago, we asked you, our members, what you liked and didn't like about the Alchemy Awards process. We heard you, and this year, we're changing things up to better suit your schedules and need!

Program Overview

  • Easy entry process! Enter your award in just 3 easy steps.

  • Updated Submission Documents! One major pain point among our membership was finding the time to create your submissions. We’ve gone through all submission paperwork to remove anything unnecessary in an effort to help you use your award development time more seamlessly.

  • New categories! The only thing consistent in PR is that it's ever-changing. We’ve updated our categories to better-match the scope of work we do, largely removing no longer applicable categories, and combining those that are duplicative. We now have six campaign and five tactic options.

  • Extended eligibility time! We lengthened the timeframe your campaign or work needs to fall in to 2 YEARS! Enter any work done from January 1, 2017 to December 31, 2018

  • Extended submission timeframe! Submit your entries by January 31, 2019, so you have a full 2 years of campaigns to choose from.

  • New Ceremony Format! With this new timeframe, we’re moving our award ceremony to align with PRO Day 2019 – as either our luncheon or evening component. Stay tuned for more!




PRSA Madison 2017 Alchemy Awards Ceremony

PRSA Madison 2017 Alchemy Awards Ceremony