Any submitted work needs to have run within a 2-year timeframe from January 1, 2017 to December 31, 2018
If you have previously submitted work from this timeframe and won, that same work is not eligible again, unless there’s an additional phase of your campaign.
If you have previously submitted work from this timeframe and it did not win, please feel free to beef up that entry and try again!
Each entry will consist of only three elements:
Entry Form: basic entry detail so the committee knows who to contact
Entry: what judges will review; the outline of your program
PowerPoint Slide: one slide that will be shared at the award ceremony
Entries be evaluated using the criteria that are the prime tenets of public relations: research, analysis and planning, communication action, implementation and evaluation. When determining how to best present your work, consider the following:
Objectives: Purpose and objectives clearly stated. Target audience(s) clearly defined.
Research: Thorough advance research or analysis, including determination of issues and needs.
Planning: Complete and comprehensive planning. Appropriate use of available budget.
Creativity: Creative approach/appropriateness of the communications methods and/or medium.
Quality: Overall image and professional appearance including design, photography, electronic production, paper selection, typography and audiovisual production. Quality of writing.
Evaluation/Results: How well the entry addresses the target audience and meets the stated objectives. How well results correlate to research findings and strategic objectives. Note: For campaigns, circulation figures are not an acceptable means of quantitative measurement.
The judges have the right to withhold an award in any category if the entry does not, in their opinion, warrant recognition. Entries may be moved to the appropriate category or division at the judge’s discretion. Entries will be disqualified if submission guidelines are not followed.
PREPARING YOUR ENTRY FORM
All entries should have a corresponding 1-page entry form that details who is submitting, their contact information, a synopsis of the entry that will be read at the award ceremony and what you want your award to say, should you win.
PREPARING YOUR ENTRY
All entries should be crafted in Microsoft Word following these style guidelines:
Font: Arial (12pt minimum)
Section Headers (e.g., Entry Tile, Evaluation/Results) should be bolded
Length/Word Count: No less than 100 words per entry
See the entry template provided for detail.
PREPARING YOUR POWERPOINT SLIDE
All entries should also have a corresponding PowerPoint slide, following the provided template. This slide will be merged into the master Award Ceremony presentation deck. It should include:
Basic information of your entry (title, organization)
1-2 visuals that represent your entry
Copy and paste your entry synopsis into the notes section of the slide for the presenter
FINALIZING AND SUBMITTING
Save your entry using CATEGORYTITLE _ORGANIZATION/AGENCY_PROJECT NAME as the file name.
For example: Campaign Social Media_StephanandBrady_ListenUp.
Follow this format for your PowerPoint slide as well
Entry forms should follow the same format, but include “ENTRY FORM” at the end: CATEGORYTITLE _ORGANIZATION/AGENCY_PROJECT NAME_ENTRY FORM
Upload submissions to the PRSA Madison Dropbox. To gain access, it’s not possible, or you have difficulties, contact Liesel Olson, firstname.lastname@example.org.
Payment for submission should be made via Eventbrite at the time of submission: https://www.eventbrite.com/e/2018-prsa-alchemy-award-submissions-tickets-48409860195
Confirmation of receipt will be emailed to the individual submitting the entry/entries.
Submission Fees & Deadlines
Early Bird Deadline: January 2, 2019, 11:59pm
Early Bird Fee – Member: $45
Early Bird Fee – Non-Member: $55
Final Deadline: January 31, 2019, 11:59pm
Member Fee: $65
Please contact the awards committee at email@example.com if you have any difficulty submitting your entry.