PR professionals build community at district conference
The PRSA Midwest District Conference, June 24-26 in Minneapolis, brought communicators together for three days of learning and inspiration. PR professionals explored how to lead with inclusion, build trust in uncertain times, use AI and data more strategically, strengthen brand and community relationships, and communicate with clarity during periods of volatility. Attendees left with fresh ideas and real-world examples—along with a renewed energy to help their organizations navigate the evolving communications landscape.
Several PRSA Madison members attended the conference, and here’s what a few had to say about their experience:
“The sessions on crisis communications were a powerful reminder of the real impact our profession has when it matters most. Honored to be part of such a dedicated community.” —Kristen Durst
“The best parts of the conference were the networking and the breadth of topics. There were so many great learnings, reminders and ideas to ponder. I’ve reached out to a couple of speakers to continue the conversation started during their sessions.” —Cindy Tomlinson
“One session that really resonated with me was The Real Cost of Invisible Work. As communications professionals, we take on so much ‘unpaid thinking time.’ We are often the glue behind the scenes, keeping the peace, anticipating issues, solving problems and helping others succeed, all while managing our own workload. This session was a great reminder that, as professional communicators, we need to prioritize self-care and recognize where the line exists between what's part of the job and what's simply invisible labor we've taken on. It also encouraged us to reflect on the unique superpowers we bring to this profession—and to remember that those skills deserve to be recognized, valued and compensated.” —Leah Hauck-Mills
“A case study with proactive, creative thinking on issues management really made an impression. This PRSA Midwest District Conference was a solid value, with high-quality presentations and networking.” —Angela Brumm
“Attending the conference not only allowed me to get to know other communications professionals in my region, but it also gave me the opportunity to learn about similar problems each of us face in our different roles and companies, and brainstorm ways to combat common issues that arise.” —Eleanor Kay
"Taking time out of the office to attend the PRSA Midwest District Conference was exactly what I needed! Connecting with and learning from fellow communicators helps you gain valuable perspectives and inspiration. It's a powerful reminder that we should never stop learning and human connection is our superpower." —Diana Henry
If you’re looking for a similar opportunity, consider attending ICON 2026, Oct. 17-20 in Orlando. ICON is the largest annual conference for communications, marketing and public relations in the US, and provides professional development opportunities, networking, specialized programming and practical takeaways that you can immediately apply in your work. Hope to see you there!