What's in it for you?

Member Benefits.


Professional Development

Stay ahead of the latest trends, hear experts in related fields, understand the latest measurement and evaluation research and prepare yourself for the future of the profession by participating in one of our many programs offered each year. Members also receive special member rates for professional development program registration at both the national and local level.


Earn your APR

Underscore your value to your organization by earning PRSA’s accreditation designation. Established in 1964, the APR program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. For more information on earning your APR please visit National APR Application page.

access to prsa national

This resource-rich website guides members and non-members through the organization, programs and products offered by PRSA. The site highlights the most current initiatives, professional development offerings and programs in the public relations industry.


Employment Opportunities

As a PRSA member, you have job search assistance literally at your fingertips. Stimulate your career using our extensive online resources. You can visit www.PRSA.org to post your resume nationwide or search our local Job Bank for a wealth of opportunities.

In addition, PRSA Madison Chapter lists jobs available with local employers.

Professional Resources through PRSA National

Through www.PRSA.org, PRSA members have access to many members-only benefits, including webinars, the online member directory, an editorial database, as well as the most up-to-date industry trends.


Awards and Recognition

PRSA National recognizes public relations programs and public relations tactics for excellence in the profession through the Silver Anvil and Bronze Anvil awards. Through its five different individual awards programs, PRSA recognizes individuals who, during the course of their careers, have made outstanding contributions to the profession.

The PRSA Madison Chapter hosts annual Alchemy Awards to recognized excellence in public relations within our region.