Telling your story is hard enough when you’ve got an unlimited budget. Is the message right? Is the mechanism right? Is the channel right?  With an unlimited budget, you can throw more money at the problem to find the right mix. But who ever has an unlimited budget?

For communications professionals, many times the budget is even smaller than the limited timeframe you have to execute your campaigns. Nowhere is that more evident than in a nonprofit organization. Learn about the Marketing/PR/Communications challenges and solutions faced by a local nonprofit organization, Second Harvest Foodbank, and how to translate them into the for-profit world.

About the Presenter:

Kris Tazelaar has been the Director of Marketing & Communications for Second Harvest Foodbank of Southern Wisconsin since 2011. One of his primary responsibilities is to help “mobilize the public” through hunger education and awareness building. Prior to joining Second Harvest, Kris spent more than 20 years as a marketing and communications professional at for-profit companies, in a variety of sectors including publishing and financial services.