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Panelists Follow:
Jon Jarosh has been promoting Door County for more than 20 years. He’s been the Communications & PR Director for the county’s tourism agency, Destination Door County, since 2009, the same year he joined PRSA. Jon and his family live in Jacksonport on the lake side of the peninsula.

Claire Koenig is the senior media relations manager at VISIT Milwaukee, where she's worked since 2017. At VISIT Milwaukee she has gotten to dabble in scriptwriting, kayaking, sangria-making, and travel writer convention-organizing, on top of helping writers from around the world tell the best, most accurate stories about her city. She currently serves on the board of PRSA’s Southeastern Wisconsin chapter as well as on the marketing committee for Sculpture Milwaukee. Before joining the team at VISIT Milwaukee, Claire worked as a senior editor at Milwaukee Magazine, and before that she worked in book publishing. She is a proud Mizzou Tiger.

Travel Wisconsin Communications Director Craig Trost is an experienced communications and public policy professional who has spent his entire adult life striving to make Wisconsin the best state in the country to play, live and work. A native of Manitowoc, Wisconsin, Craig spent his childhood as a Packer fan in Minnesota. He returned to earn a degree in journalism with an emphasis on public relations and advertising from the University of Wisconsin-Oshkosh, after which he pursued a career in public service. Craig has been active in strategic and political communication in Wisconsin for the last two decades.