You never know when a crisis can strike. It comes when you least expect it, and every organization is vulnerable. Even though preparing for the worst-case scenario seems like a high priority, many businesses find themselves without a plan when chaos occurs.

According to a recent study by PR News, 62% of companies have crisis plans, but rarely update or practice crisis scenarios. Despite the likely chance businesses will suffer some sort of crisis, this study indicates almost 40% are unprepared.

How executives respond can dramatically impact their personal reputation along with their organization’s brand long after the crisis is over. And pairing a crisis with social media can cause a small issue to quickly go viral. How do you get a handle on communicating with your employees and stakeholders when trolls are adding fuel to the fire? Creating a plan will minimize damage and risk in the long run to protect your company’s best interests.

We are proud to present this webinar, in partnership with The Public Relations Society of America Southeastern Wisconsin Chapter. From a global pandemic to a power outage to an active shooter situation, our panel of communication experts will share advice on developing a realistic communications plan, managing media and preparing before a crisis strikes.

Moderated by: Kimberly Kane, President of Kane Communications Group

Speakers include:
Katharine Foley, Sr. PR Advisor, Kane Communications Group
Others TBA