Join PRSA Madison for a virtual meeting, “PR & AI – A Fascinating P_AI_R” on Wednesday, Sept. 27 at 10 a.m. The webinar will feature a presentation by Chris Harihar, a partner at Crenshaw Communications, a leading B2B tech PR agency based in New York City.
For over 13 years, Harihar has spearheaded award-winning PR programs for leading and emerging tech companies, with a focus on B2B SaaS brands and businesses in adtech, martech, sales tech, digital media, customer experience, customer support, artificial intelligence, cybersecurity, supply chain, human resources, enterprise/IT, healthtech and more. Prior to joining Crenshaw, Harihar held senior leadership roles at PR firms M Booth and The Morris + King Company.
Harihar has been interviewed about AI in communications and marketing by outlets like Ragan and The Drum. His insights on the topic have also led him to speak on numerous panels and webinars, such as Ragan and even with the Department of Energy.
Drawing upon his background in media research and communications theory, Harihar has transformed early-stage companies into category leaders and turned category leaders into household names. He has led, managed and executed successful B2B tech PR programs for brands like Verizon, Yahoo, Wix, AOL, DoubleVerify, Getty Images, WeTransfer, Fractal Analytics, Telenav, IBM, Innovid, Fast Company, IDG (Foundry) and more. Harihar has also driven B2C programs for companies like Airbnb, CafePress and Foursquare.
During the webinar, Harihar will look at the evolution of AI within PR and the opportunities and challenges it presents. The presentation will be followed by a robust Q&A.