PRSA Madison goes behind the "PR scenes" of the AmFam Championship, a premier PGA TOUR Champions tournament hosted in Madison each June.

Go behind the scenes of one of Wisconsin's premier sporting events with the communications team behind the American Family Insurance Championship (AmFam Champ). Janet Masters and Tom Buchheim will share how they develop media strategies, manage event communications, leverage social media, and tell compelling stories that elevate a PGA TOUR Champions event.

Presenters:
Tom Buchheim

Tom Buchheim manages communications, marketing and social media for the American Family Insurance Championship – a PGA TOUR Champions event held in Madison. Tom is an award-winning video producer and social media strategist, with experience in local broadcast journalism, public relations and video production. For the past 21 years, Tom has worked for American Family Insurance in a variety of roles in corporate communications and marketing, including as the brand’s social media manager. For ten years, he advised the company’s former CEO and other executives on social media and communications.

Janet Masters

Janet is an award-winning professional communicator, with decades of experience including all facets of public relations, media relations, storytelling and corporate communications. She has worked for both the agency and corporate employers, and for the last 19 years with American Family Insurance, currently in Media Relations. She helps achieve business objectives while proactively promoting products, innovations and partnerships as well as protecting company brand and reputation. She also serves on the Board of PRSA Madison as Membership Chair.

To attend the event, register here.