Leadership Beyond Titles: A Reflection From the Snowmobile Trail

By Morgan Snyder, 2026 PRSA Madison President

As communicators, many of us think about leadership in formal terms — titles, board roles, promotions and strategic plans. But leadership can show up in everyday moments, too. I was reminded of that on a recent snowmobiling trip up north with my family.

I grew up riding with my dad as our pack leader — confidently guiding us down miles of snow-covered trails and making sure everyone had a fun and safe day. I’ve since stepped into that role when riding with my own family and friends. This past weekend, I guided our group down some of the best trails in northern Wisconsin, and I couldn’t help but notice how much the experience mirrored leadership in my professional career.

Out on the trail, there’s plenty of time to think. Here’s what filled my head.

Preparation matters. You need the right tools. Warm clothes, safety gear, a full tank of gas — but also a clear plan. It’s my responsibility to study the map, confirm trail conditions, and of course, know the best stops for cold drinks and cheese curds. Preparation builds confidence — not only for you, but for the people following you. Good leadership starts before the journey begins.

Expect smooth stretches and rough patches.
Some trails are perfectly groomed. Others are icy, bumpy and uncomfortable. As the ride leader, you decide whether to push forward or pivot to a new route. Leadership often means navigating challenges while keeping the group focused on the bigger picture.

Even leaders make mistakes.
After getting caught up in the beauty of the snow-covered forest, I zoomed right past an intended trail connection. I quickly realized the fumble and course-corrected to get the group back on track. Leadership isn’t about perfection; it’s about recognizing missteps and adjusting with confidence.

Use your resources.
Volunteer snowmobile clubs are the backbone of the trail systems. They groom and maintain the trails, post markers and share updates to keep riders informed and safe. It’s my responsibility to pay attention and utilize those club resources. In our professional lives, we have all kinds of resources available to us — mentors, peers and professional organizations that guide and support us. PRSA has been at the top of my professional development resource list lately.

And perhaps most importantly: trust your team.
Every rider plays a role and is ultimately responsible for their own sled. I can choose to hover over their experience by constantly checking my rearview mirror, or I can check in at major milestones to ensure they stay safe when we meet another group on the trail or cross a busy highway. Leadership is about providing direction while giving others the autonomy to drive on with confidence.

So, where have you experienced an everyday opportunity to lead — mentoring a colleague, guiding a project, supporting your community or family?

If you’re looking to grow your leadership skills in a new way, PRSA Madison offers meaningful opportunities to get involved. We are currently seeking members to serve on committees — including programming and membership — as well as future board leaders. It’s a supportive environment to strengthen your skills, expand your network and help shape our chapter’s future.

I encourage you to reflect on where you are already leading — and where you might choose to step forward next.