It’s 3 p.m. on Friday, deadlines are looming, and you need to draft multiple versions of a critical client announcement. You open ChatGPT, paste in some background information, and within seconds, you have a polished first draft. Crisis averted. Deadline met. Weekend saved!
But then the questions start creeping in: Did you just accidentally expose confidential client information to a third-party platform? Could that AI-generated executive quote come back to haunt your organization? If a journalist asks who wrote this content, what exactly are you supposed to say? And more fundamentally—was what you just did ethical?
If you’ve found yourself in this situation or fear it might happen to you, you’re not alone. PR and communications professionals across the industry have been navigating AI adoption in real-time, making judgment calls in the moment, hoping for the best, and crossing their fingers that they won’t become the cautionary tale in someone else’s ethics presentation.
Join the Southeastern Wisconsin PRSA Chapter on March 26, 2026, at 11 a.m. CT as we host Professor Cayce Myers for an essential webinar that will equip you with the knowledge, frameworks, and practical guidance you need to use AI ethically, strategically, and confidently in your daily work.
Learn more about:
When and how to disclose use of AI in content, visuals, hiring, reporting, and contracts
Best practices for immediate actions you can take across AI literacy, privacy protection, responsible use, and bias awareness
How to assess vendors, train teams, form cross-functional groups, and ensure humans are in the loop
Additional regulatory details, including a deeper focus on copyright, trademarks, FTC disclosure requirements, state-level laws, and international regulations
A shift in framing that positions PR professionals as leaders and ethical gatekeepers, assessing “AI as an embedded system requiring oversight” versus” AI as a risky tool".
Special rates: PRSA members $15; Students $5; General Public $25
Register here.